The Deborah James mission is to be the first in their market to debut the fashion industries newest looks. Since 1987, Deborah has traveled to Europe and around the US using her acute sense of style to select from fashion's newest designers and discover the season's key trends. "Good fashion is ageless. At Deborah James, we appeal to all ages. It's really about having current, fashion right merchandise- apparel, shoes, and accessories." Deborah has also developed her own Private Label to fill voids she feels are missing in the market.
Creating a comfortable, honest store experience was one of Deborah's founding principles twenty five years ago. “My experience with Burdine's taught me the fundamentals of the business which was invaluable but I wanted to create a total fashion experience for the client- from the merchandise, to visual display, to having knowledgeable sales associates who could actually assist our customers to create their own personal style."
In 1987, after rising through the ranks in womenʼs apparel at Burdines, Deborah fulfilled her dream of opening her own contemporary boutique. Now with two stores, a boutique in Fort Lauderdale and a boutique in Boca Raton, Deborah James is synonymous with innovative designs in apparel, shoes, and accessories from across the US and Europe.